2024
FamilyGenius®
Our first brand is born, focused on home, family and pets.
GeniusTree Brands S.L.
Brands that bring families together.
We create, nurture and grow brands designed for the home — from the little ones to the family pets.
“From a home grows an idea; from an idea grows a tree that brings families together.”
Our purpose
We believe the best brands aren't manufactured — they are grown. They take root in a real family need and grow with patience, care and judgement.
2024FamilyGenius® is born
4Brands in the family
5People on the team
1Purpose: uniting families
Our story
How it all began
A family project that grew into a tree with many branches.
2024
New branches
FamilyGenius® grows into three sub-brands: GeniusCrafted, FurryGenius and GeniusWarmth.
2025
GeniusTree Brands
We found GeniusTree Brands S.L. as the parent company to drive family brands forward.
Today
Still growing
We help brands like FamilyGenius® grow and strengthen family bonds.
Our brands
One tree, many branches
Each brand is born from a real family need and shares our roots: quality, closeness and thoughtful design.
Flagship brand
FamilyGenius®
Where home, fun and family come together. Products designed for sharing moments worth remembering.
GeniusCrafted
Handcrafted chess and board games to enjoy as a family, passed down through generations.
geniuscrafted.comFurryGenius
Products for the wellbeing of pets — because they're family too.
furrygenius.comGeniusWarmth
Warmth and comfort for the spaces where families gather.
Coming soonBranding services
We help your brand grow
The experience of building our own brands, at the service of yours.
Identity
Naming, logos and a distinctive visual style, consistent at every touchpoint.
- Naming
- Logo
- Visual style
- Packaging
Strategy
Positioning and a growth plan to connect with your audience and stand out in your market.
- Positioning
- Audience
- Marketing plan
- Marketplaces
Digital presence
Websites, imagery and messaging that convey who your brand is — and help it grow.
- Web design
- Photography
- Content
- Social
Our method
01
Roots
We listen to your story, your audience and your market.
02
Trunk
We define strategy and positioning.
03
Branches
We create the identity and the messaging.
04
Fruit
We launch, measure and keep growing with you.
What drives us
Family at the centre
Every decision starts with one question: does this add moments together?
Quality that lasts
Products and brands made to endure, not to go out of fashion.
Real closeness
We're a small team: you always talk to the people doing the work.
Team
The people behind the tree
Laura Casas
CEO & Co-founder
Johnny Riera
COO & Co-founder
Xènia Riera
Commercial & Marketing Director
Carla Riera
CFO
Blai Riera
Marketing & Sales Manager
Contact
Let's talk about your project!
Tell us what you have in mind: a partnership, a new brand or a question about our products.
- Phone+34 697 482 709
- Where we areTorelló · Barcelona, Spain